While most people cannot prepare for how they would respond if a disaster were to strike, our latest campaign from NRMA Insurance shows Australians that help is there when they need it.
‘Help Like No One Else’ showcases the depth of experience NRMA Insurance assessors have when they help a customer during a claim.
Directed by Daniel Kaufman, the campaign film follows Judi, who has been an NRMA assessor for 32 years, as she journeys to an insurance claim while recalling her experiences on the job.
The integrated campaign extends through broadcast, cinema, OOH, press and radio, telling the stories of other dedicated NRMA Insurance employees who help its customers each day.

Telstra has announced a campaign to introduce its new brand positioning, Australia Is Why. The new campaign showcases the important role Telstra plays in supporting Australia and its diverse communities.
Australia Is Why – Telstra’s first brand-focused execution since 2016 – includes large format out-of-home executions and a 60-second TVC that bring to life the power of connection and Telstra’s broader impact on Australians’ lives. Additional 15-second spots highlight individual stories around Telstra’s work in sustainability, sponsorship, connectivity and community, with more real-life examples of Telstra’s influence created specifically for social.
The campaign, which was captured in metro and regional locations, debuted on-air Sunday 11th July 2021 and features a diverse snapshot of Australia, including Telstra’s partners from the Australian Ballet, NRL, NRLW and AFL.
A virtual destination housing curated stories to back up the campaign’s tagline and show the breadth of what Telstra does in Australia has been created at telstra.com/why.

We have been appointed as Open Colleges lead creative agency.
A leader in online learning, we have partnered with Open Colleges to reinvigorate its legacy brand.
Our first piece of work, brand campaign ‘Everything Could Happen’, celebrates Open Colleges’ 125 years in education.
Challenging Australians to turn their potential into reality, ‘Everything Could Happen’ shows anything is possible with the right partner in education. It invites Aussies to align their abilities with their ambition.
The campaign will be released across television, radio and digital channels.

The Australian Grand Prix Corporation (AGPC) has appointed us as its lead creative agency.
We will work with AGPC on a multi-year contract. The first creative work to be rolled out will be a campaign for the 2021 Formula 1® Australian Grand Prix event to be held in Albert Park, Melbourne, in March 2021.
AGPC’s GM of Marketing, Arthur Gillion, says: “We’re excited to be joining forces with The Monkeys, an agency which demonstrated a thorough understanding of our world class events and valued fans.
“The Monkeys have proven they can work with us to develop powerful brand insights and creative executions that command attention from new and existing audiences. We very much look forward to bringing these ideas to life in the years ahead.”

Tourism WA has appointed us as its lead creative agency on a multi-year contract.
Following a competitive pitch, we will be tasked with leading the creative output for Tourism WA on a local and global scale.
Our first task will be to develop a brand strategy based on Tourism WA’s existing brand narrative work, completed in consultation with the state’s leading tourism industry operators.

We have been appointed as lead creative agency for Smeg.
Creative work on the Italian manufacturer of upmarket domestic appliances is set to begin immediately.
Smeg National Marketing Manager, Olivia Anderson, says: “We are thrilled to be partnering up with The Monkeys, an agency known for its effective work. We believe their provocative creative edge coupled with our premium offering will blend perfectly to take us forward into new and exciting territory.”
Our Co-founder and Group CEO, Mark Green, says: “Smeg is a brand admired for its attention to detail and considered craftsmanship. We can’t wait to complement their first-class offering with stand-out creative work.”
Smeg is our third new business win in 2019, following Mountain Goat Beer and The Department of Communications and the Arts.

We are pleased to announce we have been appointed as DrinkWise’s creative agency of record.
DrinkWise is an independent, not-for-profit organisation with the primary goal of bringing about a healthier and safer drinking culture in Australia. DrinkWise implements a range of national awareness and education campaigns, and offers resources about the safe and appropriate use of alcohol to promote generational change in the way Australians consume alcohol.
After working together over the past year on a project and consultancy basis, earlier this year, we released DrinkWise’s first piece of creative work together – a film to launch the newly established NRL and DrinkWise partnership.
The film showcases an NRL fan who seemingly missed out on watching an exciting NRL game because he had too much to drink the night before. The film is a part of a larger awareness campaign titled “You won’t miss a moment if you DrinkWise.”

BCF has unveiled its latest BCFing campaign, showing how things can go wrong in the outdoors without the right gear and expertise.
The campaign evolves the familiar “BCFing” song to tell the story of one family’s disastrous camping holiday. On the trip they encounter ferocious possums, poisonous berries, and marshmallow mishaps, before deciding to visit the experts at BCF for some help.
The integrated campaign will appear on TV, online, radio, in-store with additional content on BCF owned channels as well as extending across the summer retail calendar.
It builds on the brand’s Be A BCFing Expert platform, after the retailer spent the past three years transforming its in-store customer experience and staff training programs around ‘Expertise’.

We have been appointed as lead creative agency for BCF (Boating Camping Fishing).
Creative work for the Super Retail Group-owned retailer will roll out later this year.
BCF GM of Marketing Ben McConnell, says: “We’re delighted to be joining forces with The Monkeys who are as ambitious about our great brand as we are.”

Calling for Australia and New Zealand to come together over a lamb meal, MLA’s Summer Lamb campaign has launched.
Building on the brand platform ‘Share the Lamb’, our integrated campaign sets out to extend the ‘rosemary sprig’ to our neighbouring nation and bridge the divide over something everyone can agree on – lamb.
The campaign launches with the new long-form advert directed by Tim Bullock, which takes us back to 1900 when Australia’s first Prime Minister, Edmund Barton, is finalising the Constitution Act and makes New Zealand part of The Commonwealth. This actual historical moment then inspires two modern day Aussie politicians to connect both countries again.
The stage is then set for both nations to come together over a lamb barbecue, amongst a huge floating party in the middle of the Tasman Sea. The comical ad celebrates the best of both nations and joins us together in New Australia-land.

Business men on floaties in the middle of the ocean with a floating grill of lamb

Meat &#038; Livestock Australia has launched the sequel to the popular ‘Australian Beef. The Greatest’ campaign to remind people that the greatest meat on earth is 100% Australian.
Continuing the comedic song format of the first chapter, the campaign titled ‘The Greatest Meat on Earth. In the World’ directed by Nick Kelly of The Sweet Shop, sets out to inspire ‘Australian-made’ pride and promote the quality of Australian beef.
Taking place in a familiar setting, a butcher’s shop, Brian the Butcher gets asked a common question about where the meat is from. Breaking out into song, inspired by Gilbert &#038; Sullivan’s well known Pirates of Penzance, Brian’s response takes his customer on a journey from a family of farmers to a sausage sizzle, discovering not only where Australian beef comes from, but reflecting on the key moments where beef is part of our lives.

Finalists for this year’s AdNews Agency of the Year Awards have been announced and we are pumped to be in the running for a number of categories, including Creative Agency of the Year, Ad of the Year, Digital Campaign of the Year and The AdNews Effectiveness Award.
Our Berlei campaign ‘Stop Your Boobs Playing Their Own Game’ has been nominated for Ad of the Year whilst our work for UNICEF, ‘A Minute Of Your Time’, has made the finalist cut for Digital Campaign of the Year.
Also recognised this year as finalists for the AdNews Effectiveness Award are our campaigns Canadian Club ‘The Big Question’ and NRMA ‘Help Is Who We Are’.

Australian brewer Mountain Goat has launched GOAT Lager, an uncomplicated, very enjoyable craft beer with an interactive campaign – ‘13GOAT’.
To put the brewer on the big stage, we built on the tongue-in-cheek tone of Mountain Goat and created something crucial to the success of every big brand: a call centre. The only difference being 13GOAT is run by who else, but the goats themselves.
Part giveaway mechanic, part customer service centre, 13GOAT is a call centre run by goats whose sole purpose is to give away a year of very enjoyable GOAT beer, or a trip to the GOAT brewery in Melbourne.
With over 170 possible scenarios, participants can call and talk to screaming goats, listen to an episode of ‘Goats of our Lives’, or return to the main menu at any time. Once they’ve completed their 13GOAT journey they’ll be sent a text message with details on how to enter the competition.
The campaign runs from March 1st to March 31st and will roll out across social, out-of-home (OOH) advertising, and on radio in VIC, NSW &#038; QLD markets.
To hear the campaign, and for your chance to win, call 13GOAT, that is 1-3-4-6-2-8.

goat in front of old computer with the words 13goat

At last night’s AWARD Awards our Berlei ‘Stop Boobs Playing Their Own Game’ campaign picked up Gold under three categories, including: Television Commercial, Individual 30 Seconds; Film – Best Use and/or Arrangement of Existing Music; and, Film – Production Design. The campaign also picked up two Silvers under categories Design/Weird and Wonderful, and Social Media – Online Film, Individual.
Other campaigns to take home Silver included Asahi Premium Beverages ‘Enter Asahi’ for Large Format Screens, Individual Any Length, along with UNICEF’s ‘Give A Minute of Your Time’, which was awarded three Silvers under categories: PR Charity; Creativity for Good/Advertising &#038; Marketing Communications, Charity; and, Innovation/Charity.
Listed under Agency of the Year Top Five, our campaigns also managed to pick up a host of Bronze awards on the night.

Boob ball bouncing in front of someones feet on a tennis court

Demonstrating the value of its pre-paid mobile plans, Telstra has unveiled its latest campaign showing all Australians just what it’s like to be on the country’s fastest and most reliable mobile network.
Our ‘I’m Not Worried About Data’ platform was born out of the insight that people who use pre-paid are often worrying about data: when it’s going to run out, whether it’s going to be fast and if it will work at all.
The campaign dramatises the feeling of knowing you have the best pre-paid data plan available; Telstra Pre-Paid Max customers aren’t worried about data, no matter what troubling situation they’re faced with.
In an increasingly competitive pre-paid category, our challenge was to address the tendency of pre-paid users to choose the network that offers the cheapest data.

Telstra is making sure Australians see the text message announcing its new rewards program, Telstra Plus, in our new campaign.
We’ve all received hundreds of text messages from our phone providers in the past. But with a text message as important as the one announcing its new rewards program, Telstra decided to send it way beyond people’s phones – plastering it on a blimp and posting it to the Goulburn Ram.
That’s not all: In the coming days, ‘The most important text’ will be covering billboards, painted by artists and baked into cupcakes. It will interrupt the footy, take over websites and appear on our most popular TV shows. And just as the text pops up all across Australia, Telstra will send it to people’s phones, too.
The new free-to-join loyalty rewards program lets eligible customers earn points towards devices and accessories, along with other benefits.

In partnership with the NRL, DrinkWise has unveiled an integrated campaign to highlight the importance of drinking in moderation and to ensure that fans won’t miss a moment of the game.
The campaign aims to promote a safer drinking culture within Australia with a little help from past and present rugby legends, Wally Lewis, James Tedesco and Tepai Moeroa.
Following the journey of a fan who wakes up the morning after a big night of drinking, the spot shows his surprise as his football heroes confront him struggling to remember what happened in the game the night before.
The national campaign rolls out across broadcast, digital and will also run alongside in-stadium messaging at NRL games.

We are pleased to announce the arrival of award-winning creative director team, Daniel Fryer and Stuart Alexander.
In a partnership spanning over a decade, the pair are behind multi-awarded campaigns including the Royal Automobile Club’s ‘The Attention Powered Car’, world-first eco-tourism initiative ‘The Palau Pledge’ and The Royal Australian Air Force ‘Recruitment’ campaign.
For Samsung, the creative duo also let Vivid-goers use their mobile phone to beam their face up onto famous Sydney landmark Luna Park with ‘Lunar Park Facelift’.
Having worked at some of the country’s most prominent advertising agencies, including posts as creative group heads at Leo Burnett Sydney and Host/Havas, Fryer and Alexander have led campaigns across every category, including direct, digital and activation.
Together, they have collected more than 100 local and international awards for creativity and effectiveness, including D&#038;AD Black Pencils, and Cannes Lions Grand Prix.
Fryer and Alexander are also joined by a new addition to the creative department, copywriter Lizzie Wood, who has teamed up with The Monkeys art director Amanda Alegre.
Originally from a business development background, Wood moved into advertising after finishing AWARD School in 2018. She began working as a creative at The Works on clients including Peugeot and Amgen, before her move to The Monkeys.

Our latest integrated brand campaign for NRMA Insurance has launched across New South Wales and Queensland starring Arlo the koala and called “Every home is worth protecting”.
The three-month campaign spans TV, outdoor, radio, partnerships, PR, digital, and even a koala chatbot. It was developed by an integrated group that includes Mindshare for media, Havas for partnerships, Thinkerbell for PR and CHE Proximity for 1:1.
The campaign features a TVC directed by Gary Freedman, depicting an intimate, emotive and heroic tale of a boy who finds a koala stranded up a telegraph pole and follows their challenges as the boy looks to reunite the koala with his home.
The radio component of the campaign features Robyn Moore, the well-known voice of Australia’s most famous and playful little koala, Blinky Bill.
To bolster its commitment, NRMA insurance will also be planting a tree for every home insurance policy sold until the end of 2019.

Telstra has launched ‘Time For A Chat’, the next instalment of its long running “You don’t need the best network…until you do” campaign.
Directed by Brian Aldrich from Finch, our campaign uses crucial moments in people’s lives to demonstrate the importance of being with Australia’s best mobile network.
The campaign is set to run on television and in-cinema over the coming months, including during the AFL and NRL 2019 Grand Finals.

Man looking at driver from passenger seat

To celebrate 25 years of the Telstra Business Women’s Awards, Telstra has unveiled a film thanking those who have broken down barriers for women in business and made it easier for other women to progress.
Our campaign film depicts the speech of an award winner, but instead of just thanking those closest to her, she also thanks all of the women who have helped her get to where she is today.
Directed by Kyra Bartley at Finch, the film will run on TV, in-cinema and online along with supporting press and out-of-home advertising.

Last year, 424,144 ABNs were cancelled, many of them business ideas that never got off the ground. Lost ABNs are symptomatic of a bigger societal issue: ambition has become a dirty word. Unlike other insurers, CGU believes your most important asset is your ambition.
So to tackle this problem, CGU Insurance has launched ‘ABN Rescue’, a national integrated campaign to help ignite the ambitions of small business owners in Australia. The centrepiece of our campaign is the rescue of a lapsed small business called Domuts: donuts for dogs.
Created by a working mum, Thea, and her young son, Marcus, the Domuts business was all-but-dead six months ago. So CGU Insurance stepped in to work closely with Thea to help her realise her ambition, providing advice and assistance to get Domuts off the ground.
This included developing a business plan, trademarks, finance and accounting, marketing, manufacturing and distribution and a food technologist to develop the product. Insurance to protect her ambition was also provided by CGU.
Today, it’s been relaunched, culminating with a TVC on Australia’s biggest stage, the AFL Grand Final. In fact, CGU is so committed to ambition that it gifted its Grand Final spot to Domuts.
Directed by Jeff Low at Rabbit Content, the film tells the story of Domuts, showing dogs from everywhere making the pilgrimage to Dogtopia, where Domuts blossom. It even has a special message for dogs, embedded in a frequency only they can hear.
Other elements of the ABN Rescue campaign include content films, influencer PR and social, along with a dedicated website that houses a custom tool that lets people explore business trends in their area.
As part of the wider out-of-home component of the campaign, special-built ‘Ambition Wanted’ installations have also transformed empty shopfronts around Sydney into visions of ‘what-could-be’. Projections of potential businesses transformed these forgotten spaces, inspiring locals and bringing life back to dwindling retail strips.

We are pleased to announce the promotion of Hugh Munro from business strategy director to head of planning.
With 19 Effie Awards under his belt, Munro is most recently behind campaigns Telstra ‘You Don’t Need Australia’s Best Network Until You Do’ and CGU Insurance ‘ABN Rescue’.
He has also worked as a strategist on campaigns for ALDI, the Australian Government, Cure Brain Cancer and the National Heart Foundation.
Previous to The Monkeys, Munro was head of planning at BMF Australia and prior to that role, strategy director at Tongue. He has also worked at creative agencies McCann Worldgroup and The Campaign Palace.

Urging Aussies to look up from their screens and share the Lamb, our latest campaign for MLA kicks off with a long form tech thriller directed by Plaza’s Paul Middleditch. The campaign sets out to remind a tech-obsessed nation of real life connection and reunite Aussies, distracted by their phones, screens and social, over delicious Aussie Lamb.
In the ‘Lambalytica’ ad we see an elite team infiltrating people’s devices to bring them together face-to-face. From a couple who spend more time looking at their phones than each other, to a teenage gamer glued to the TV, ‘Lambalytica’ taps into the phones of unsuspecting Aussies and unites them over an epic Lamb barbie off-screen.

Field full of people saying "Share the Lamb"

The National Rugby League has unleashed ‘Still Simply The Best’, an emotive campaign to launch its upcoming 2020 Telstra Premiership season.
Our campaign celebrates that the NRL is a community centric, inclusive and modern game that is played by exceptional athletes hailing from communities from all across Australia.
Directed by Good Oil’s Stuart McIntyre, the campaign film features key cultural moments from the NRL, selected from over the past 30 years.
The spot is filmed to the iconic Tina Turner song, ‘Simply The Best’.
The national campaign is set to run across broadcast television, online, in stadium and in cinema.

Qantas has worked with The Australian Girls Choir and The Gondwana National Choir to create a new online campaign, ‘I Still Call Australia Home’.
The children in our video, who sing the iconic ‘I Still Call Australia Home’ song, are located all over Australia from Toowoomba (QLD) and Wollongong (NSW) to Albany (WA) and Adelaide (SA).
The children aged 8 to 18 filmed themselves on phones in their own homes with the help of their siblings and parents.

Understanding Australians are spending far more time at home during lockdown, Australia Post has launched ‘Dear Australia’, a campaign to bring the nation together to reflect on how we are feeling in such unparalleled times.
‘Dear Australia’ sees the creation of a national letterbox whereby Australians from far and wide can come together to share their experiences of this time in a letter, to be preserved for future generations.
Selected letters will be shared on the Dear Australia website (auspost.com.au/dearaustralia) allowing people to connect with stories throughout the campaign. Eligible letters will also be archived for posterity at The National Archives of Australia in Canberra.

With the many Aussies currently working from home this month, BCF has entered the office supplies game, and in its latest campaign, is offering tax deductible End of Financial Year savings on camping equipment that can also be used for your home office.
Our ‘WFH EOFY’ campaign will appear on television and across digital channels.

Now 10 years after the launch of its first ‘Kill Hungrythirsty Dead’ campaign, we are back with new work for OAK.
The latest commercial in the long-standing campaign takes us back to a familiar fairground, where a plush teddy bear picks up the monologue that character Sergeant John Henry left off.
The self-aware bear reminds us in no uncertain terms that OAK, with its full strength and full flavour, is still the only way to tackle Hungrythirsty.

Award winning interactive artist Thomas Marcusson has been appointed creative director.
With Swedish origins and a career spanning Sydney, Auckland, Oslo, Paris and London, Marcusson is deeply interested in how technology meshes with culture and how that shift can be utilised in brand communications.
A recipient of major industry awards from Cannes, Clio’s and the Effie Awards, Marcusson is behind globally celebrated work including the Australian Tennis Open App, the Best Ball Boys in the World, Snapchat Scholarships and the Nissan Pay with Energy Café.
Marcusson is also a tech-based artist whose work is regularly displayed in New York, London and Paris. His next installation, DJ Moss, is set to show at RMIT Gallery in Melbourne.

Set to execute its biggest new model launch in market to date, with 27 models launching this year, Audi tasked us to develop ‘Irresistibly Advanced’ an integrated campaign to position the Audi Q range as progressive and desirable.
The campaign will run on broadcast television, out-of-home advertising and across digital channels.
Directed and Co-Directed by Sweetshop’s Noah Marshall and Nick Kelly respectively, the campaign film features a re-composed version of Frank Sinatra song ‘Strangers in the Night’ by acclaimed composer Elliott Wheeler and contemporary jazz singer Kristin Berardi.
The launch of the new campaign aligns with our appointment as Audi Australia’s lead brand creative agency.
Accenture Interactive ANZ lead and The Monkeys cofounder and group CEO, Mark Green, says: “Audi is an iconic brand and The Monkeys feels privileged to be given the opportunity to lend a hand in Australia. The team at Audi are ambitious marketers and we look forward to making great work together.”

Imagine a world where you, your beliefs, your memories and your story can live on forever in a digital world. Enter Memories, a new product and digital platform designed to keep you connected with your loved ones, even after you’re gone.
To launch the Memories.com.au ad-free private platform, and highlight how members can share their stories collaboratively with their inner circle, we created brand platform ‘Keep Living’.
As part of the platform, we developed ‘Your Life Deserves More Than a Shoebox’, a launch campaign that highlights a simple human behaviour – that despite our technological advances, many people will store their most precious memories and keepsakes in an old shoebox, left to be forgotten.
Directed by Christopher Riggert at FINCH, the film demonstrates how Memories can help to keep a person’s life-story secure for future generations, providing them with governance over their own legacy.
Since launching in August 2020, Memories has already seen a 190 per cent increase in new membership registrations, a 30 per cent increase in unique users to the website and has gained members from 206 countries and territories from around the world.

Vintage wedding photo of the Bride and Groom

Scrolling through text messages or watching old videos to feel closer to those we’ve lost is part of modern life. Digital platform Memories is allowing a deeper interactive connection with Future Messages, a revolutionary new feature that allows users to send video, text or audio messages to loved ones at any future date.
Memories has released a short film to launch its new Future Messages product feature and showcase how it enables users to remain a relevant part of their family and friends’ lives, even after they have passed.
Directed by Curtis Hill of Good Oil, our film shows the impact and role this feature can play in a family’s life. In this case, a young boy who has grown up without his much-loved grandfather by his side during life’s key milestones, including his eighteenth birthday.

Motivating people to reach their sporting potential, rebel reminds us all of what sport has to offer in its new positioning campaign, ‘Sport Is Calling’.
Our campaign is inspired by the idea that sport has the ability to transform our ordinary, everyday into something spectacular.
Directed by Hamish Rothwell of Good Oil, the TVC dramatises the feeling sport can give us – a way to thrive, a stress reliever, an escape from the everyday – and how sport, no matter the activity, has never been more important to people’s wellbeing.
‘Sport Is Calling’ is set to run nationally on television, social, digital, ambient and across out-of-home advertising.

They say if you love them, let them go. If you really love them, hold a bunch of press conferences confessing your love and vow to never let them go.
The latter is the way Supercheap Auto decided to go after it was announced earlier this year that despite 16 years of partnership, next year the Bathurst 1000 has chosen to end things and see other sponsors. A foreign owned sponsor nevertheless.
Directed by Al Morrow from Rabbit, our campaign follows Nathan Murray, PR representative from Supercheap Auto, in the lead up to the race.
As he navigates his way through each stage of loss, will this end like Romeo and Juliet or will it be more of Ross and Rachel situation? Only time will tell.

Nathan Murray gives press conference for Supercheap Auto

Pleased to announce we have been appointed by rebel as lead creative agency.
We will work across brand, communications and creative, with work for the national retailer – owned by Super Retail Group – to roll out immediately.
rebel GM of Customer and Marketing, Jenny Gulliver, says: “We are working with a true partner to rebel, one that is delivering powerful ideas that can be fully integrated into our business. We are delighted to have found that in The Monkeys.”

Australian brewer Mountain Goat celebrated its latest goat run venture, launching the GOATLotto show. Part lotto and part late night talk show, GOATLotto is a month-long retail promotion, all in the name of selling some very enjoyable beer.
Those who purchased a carton and uploaded their receipt received a unique set of lotto numbers that secured their place in the draw to win a range of life changing prizes – like $50k, or an egg from Alien vs Predator the movie.
Directed by The Glue Society, the promotion ran nationally from October 1st onwards and was amplified across social, out of home advertising, radio and online in the lead up to the final show held on November 11th 2020.
Those who entered simply needed to watch the GOATLotto show, hosted by Glen and Mick the Goat, to see if their lucky numbers appeared on screen.

Australia Post has launched the next installment of its ‘Spread The Merry’ Christmas campaign, highlighting how small acts of kindness can help bring people together at Christmas.
Directed by Glendyn Ivin, the campaign film tells the story of a spirited young girl named Audrey, and Major, a naughty cockatoo. When Audrey notices that Major is a little lonely, she hatches a plan to bring him some festive joy – with help from her local postie, Kevin.
The integrated campaign is launching on television with 60s and 30s spots and will run through November and December across broadcast video, radio, social, digital, press and in-store. The campaign also includes retail merchandise.

David Jones is waving goodbye to 2020 and warmly welcoming the festive season with ‘The Home of Christmas for 182 years’, a nostalgic Christmas campaign inviting all Australians to celebrate 182 Christmases with the iconic department store.
Founded in 1838, David Jones has seen almost 200 years of Australia’s heritage through its famous windows. From the perspective of looking out, not in; ‘The Home of Christmas for 182 years’ celebrates two centuries of Christmas shoppers peering through the glass, uniting the years with a sense of joy and delight.
Jointly created with Maud, part of Accenture Interactive, the campaign invites the country to partake on a whistle-stop tour throughout the years – from 1838 to the present day – from the inside of one of its famous Christmas displays.
Shot by acclaimed director John Hillcoat of Collider, the campaign film is supported with in-store activations, visual merchandising and the unveiling of this year’s Christmas Windows at David Jones Elizabeth Street.
‘The Home of Christmas for 182 Years’ premiered Sunday, 15th November 2020, before rolling out nationally across broadcast and digital for six weeks and in the lead up to Christmas.

Health insurer ahm has unveiled its new brand platform ‘You’re Good’.
Off the back of a year in which Australians and the health care system have been faced with unprecedented challenges, ahm was looking for a brand platform that better reflected the more meaningful role that they are playing in their customers’ lives.
Via simple, easy and affordable products – ahm customers can spend less time worrying about their PHI, and get back to enjoying life.
The new brand campaign consists of three new TV spots, social, internal and CRM integration — and will launch alongside ahm’s new integrated TV partnership with the Australian Open.
ahm will also be launching new work for its category leading offers and products, including Flexi-Packages and Black50 Extras.

To demonstrate every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas.
Our campaign centres on Sammy as he discovers a new threat to koala Arlo’s safety. Joining forces with a new ally, Ruby, the kids create signs to mark out a safe sanctuary for the koalas.
Once again enlisting the help of Revolver director Gary Freedman, the campaign film will be supported by out of home advertising, social and online assets.
The ‘Every Home Is Worth Protecting’ campaign has contributed to NRMA Insurance becoming the third strongest brand in Australia and strongest insurance brand in the world, based on Brand Finance’s reputable Brand Strength Index*. The campaign also won a Gold Effie last year, and this month has just been awarded a Gold Tangram for Effectiveness.
NRMA Insurance is continuing its partnerships with Conservation Volunteers Australia &#038; Port Macquarie Koala Hospital.

We are pleased to welcome Tara Ford as Chief Creative Officer.
She joins following a stellar creative period where she has produced award winning work across a range of blue chip clients including Westpac, Volkswagen and McDonalds.
Ford says: “I’m excited to be joining one of the best and most progressive advertising brands in the country. I have a huge amount of respect for what The Monkeys has achieved and I can’t wait to help lead and drive its creative product even further into the future.”
Mark Green, Lead Accenture Interactive ANZ and Group CEO of The Monkeys, says Ford has been “prolific” throughout her career.
“Tara is one of the most outstanding creative leaders in ANZ and this has been recognised far and wide. Notably, Tara was named Creative Person of The Year at the 2020 Campaign Asia Awards.
“Besides that, Tara is a great personality and we are extremely pleased to welcome her to the team.”
The Monkeys Co-Founder and Group CCO, Scott Nowell, says the founders are looking forward to working with Ford having admired her work from afar. “Tara is an immense talent who makes the people around her better. We love her work, love how she goes about it, and look forward to seeing her bring that to The Monkeys.” he says.

As border closures dominate the headlines and premiers go head to head, our new OOH activation for MLA unites our state leaders over some delicious Aussie lamb in a series of light-hearted murals.
The concept, illustrated by Nigel Buchanan, is a parody of ‘the kiss’, the famous Berlin walls mural. From cities to iconic border locations, the murals show illustrated depictions of our premiers settling their differences by coming together and tucking into a delicious lamb cutlet.
From Tweed Heads to Albury-Wodonga, Canberra to Perth, the murals journeyed around Australia and border locations from Thursday 21 – Saturday 23 January, and will be in Sydney, Melbourne and Brisbane on Monday 25 January.

Gladys Berejiklian and Dan Andrews share the lamb

After a year that’s seen Aussies more physically divided than ever, our summer ad for Australian Lamb comes at the perfect time, uniting the country over some lamb, and laughs, this summer.
Building on the ‘Share the Lamb’ brand platform, the integrated campaign for Meat &#038; Livestock Australia, reflects upon 2020 as a pivotal time in our history where, for the first time, Australia was physically divided due to the pandemic.
The long form advert directed by Ariel Martin from AIRBAG, takes viewers to a not-so-distant future where division between states has escalated to new heights. In the year 2031, a once united nation is divided by a great wall, towering over every state border. It’s a tongue-in-cheek take on what could be if state borders are shut for good, but this un-Australian division can’t last forever.
In the film viewers see the great unification of Australia sparked by the scent of lamb through cracks in the wall. As the hero is overwhelmed by the irresistible aroma and begins smashing at the wall that separates himself from Queensland, a hand appears through the crack holding a perfectly cooked piece of lamb. This beacon of hope triggers Aussies around the country to tear down the Great State Walls and reunite over a delicious lamb BBQ.

older man overwhelmed by the irresistible aroma of lamb

BCF reminds Aussies they’re stuck in the best place on earth this summer.
With international holidays off the cards this summer, BCF’s new campaign ‘You Couldn’t Be Anywhere Better’ is reminding Aussies if you can’t be anywhere else, you may as well make the most of it here.
Our new campaign for the outdoor retailer celebrates how international travel bans are making holidays in the Aussie bush even more enticing.
Directed by Tony Rogers and produced by Guilty, the campaign looks on the bright and summery side of what has been a pretty yucky year.
The campaign spots are accompanied by BCF’s much-loved anthem, and show Aussies having a cracking time in our idyllic landscapes, in contrast to some pretty bleak international locations.

To rally the country to get behind the UN’s goal of achieving equality for women globally by 2030, UN Women Australia has unleashed ‘When Will She Be Right?’, a powerful campaign that focuses the spotlight on gender inequality in Australia.
The campaign hijacks our popular saying, “She’ll be right”, to dismiss problems we think might be fixed in time, turning the motto into an important question of not only how, but also when.
The UN’s Sustainable Development Goal #5 is for gender equality by 2030, yet according to the World Economic Forum, we will not reach equality for another 99.5 years. However, UN Women Australia is eager to push women’s equality to the top of the agenda and accelerate efforts, so we can do 100 year’s of work in 10.
Directed by Madeline Kelly from Rabbit Content, our new campaign stars actor Miah Madden. It will air across broadcast television and will be supported by social, digital and out of home advertising.

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